Kenneth Jay Lane Woman Beaded Goldtone Necklace Brass Size Kenneth Jay Lane EAeWx3K

SKU372192685578865
Kenneth Jay Lane Woman Beaded Gold-tone Necklace Brass Size Kenneth Jay Lane EAeWx3K
Kenneth Jay Lane Woman Beaded Gold-tone Necklace Brass Size Kenneth Jay Lane
CONFERENCE PROCEEDINGS
> Proceedings > Volume 10588 > Article
0 / 3 Free Articles left Remaining Mens Go Run 400 Multisport Outdoor Shoes Skechers yBnw0V
|
Subscribe + Save!
Products to Platforms: Making the Leap
Sign In Register

Items added to cart

Your Shopping Cart is empty.

Guest User

Mens Yansta Trainers Boxfresh SOAyUzNO
2017 Sneakers for Women On Sale Desert Suede leather 2017 25 4 45 Hogan Suede leather MPhkaVvF
Womens WhiteDiamondEmbellished Layered Band Malcolm Betts RfZxic
ACCOUNT SETTINGS Statement Clutch Candle Art Flower by VIDA VIDA d7nn5BKN5g
slimfit jeans Black Alexander McQueen GJE7r5
Artwork: Vin Rathod, Aura (series), 2012–2014, photograph
Pants for Women On Sale Black polyester 2017 26 28 30 32 Sfizio 26 28 30 32 Sfizio wdMcVNAt1s
140X140 Anagram Gingham Scarf in Multicolor Wool and Silk Loewe B5cqw
From the April 2016 Issue
Handkerchief Dark navy silk knit with white edges Notch ANGELO Notch 8VqyZAqpb

Executive Summary

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new revenue, success is not automatic. After studying more than 20 companies that have tried to move from products to platforms, the authors point to four practices that can separate winners from losers:

1. Start with a defensible product and a critical mass of users.

A strong product and a loyal customer base will attract third parties to your platform.

2. Apply a hybrid business model.

Instead of operating with a “product mindset” or a “platform mindset” alone, combine the two in order to discover new opportunities for creating value.

3. Drive rapid conversion to the platform.

Existing customers are likely to flock to a platform if it provides enough new value, if the additional products and services offered are consistent with your brand, and if users have opportunities to improve both the products and the platform.

4. Deter competitive imitation.

Make it tough for rivals to copy your product-to-platform strategy: Consider creating proprietary standards, using exclusivity contracts, and erecting other barriers to competition.

Already registered? Paloma Barceló Woman Woven Jute And Cork Sandals Ecru Size 37 Paloma Barceló WCtvCRnjCN
The Challenge

Transforming a product or service into a platform—the way Amazon has with Amazon Marketplace and Lego has with Mindstorms—can dramatically increase its value. But the path can be treacherous, and many attempts have failed.

The Best Practices

Four practices can help ensure success:

1. Start with a defensible product and a critical mass of users.

2. Apply a hybrid business model focused on creating and sharing new value.

3. Drive rapid conversion to the new platform.

4. Identify and act on opportunities to deter competitive imitation.

For years, Microsoft’s Outlook has been losing ground to Google’s Gmail and to the e-mail apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple e-mail product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question—not just for Microsoft but also for a growing number of businesses built around products or services.

Want to read more about this? Check out this article on cropped trousers Brown Sylvie Schimmel 1Od4Jbd0oX

What you do: Time for action! When you experience these triggering moments, moving forward is critical and often requires a pretty big change in your HABITS. Yes, your habits. Think about it….what do you do now when this happens? Do you rewind the tape in your mind over and over again, stopping at that place where everything went wrong, then beat yourself and got upset up over it? Do you have a Bridget Jones moment, when you call up your friends and call an emergency after-work drink so you can beat yourself up over and over again?

What you do:

Stop that.

Seriously, just stop. Break that habit. Let it go.

Want to read more about this? Check out this article on No one is thinking about you other than you .

It’s just gonna happen

According to Deborah Tannen, author and gender Mens 719912407 Trail Running Shoes Nike 7cGTR
researcher, men speak to take control and be seen as powerful.

Women speak to connect.

So it’s no surprise that men interrupt more often to be seen as the one in the power position. And it’s also no surprise that women don’t interrupt because we think it’s rude.

The way we see things differently and the way we communicate our thoughts and emotions differently isn’t changing as fast as we’d like, but you don’t have to be the victim here! You can take control and stay connected.

No Comments Yet ...

Check to share anonymously

You might also like ...
Advice on applying for an open position while pregnant
More Discussions in Re/done By Levis Woman Elsa Highrise Flared Jeans Mid Denim Size 23 Re/Done k5PUnLOLf
Question about Severance - I, along with 29 other people, were recently laid off due to a workforce reduction.
More Discussions in Interview Tips Tricks
My interviewers have not contacted me when they said they would. How should I proceed?
More Discussions in Interview Tips Tricks
No respect from subordinate female staff.
More Discussions in Silk Square Scarf Autumn Ginkgo by VIDA VIDA wNMXe
Managing people than make more money than you do
More Discussions in Interview Tips Tricks

Topics To Explore

The Job Hunt
35 Convos Resources
Office Life
27 Convos Resources
Being A Boss Lady
15 Convos Resources
Diversity Gender Equality
15 Convos Resources
Family Relationships
24 Convos Resources
The Career Climb
16 Convos Resources
Self-Care Wellness
19 Convos Resources
Maternity Leave
32 Convos Resources
The Balance: Work Home
18 Convos Resources
Getting More Done
14 Convos Resources
Interview Tips Tricks
32 Convos Resources
Pregnancy Fertility
32 Convos Resources
The Ugly Side Of Work
28 Convos Resources
Working Mom Life
23 Convos Resources
How To Make Money
12 Convos Resources
How To Spend (And Save) It
14 Convos Resources
Women In Tech
24 Convos Resources
Powered by
Consulting
17 Convos Resources
Powered by
Rants and Raves
102 Convos Resources
Find Out

What are women saying about your company?

We'll help you find the answer or connect with an advisor.

paneled sneakers Blue Hogan 2C1qCW1

SUPPORT

Modal Scarf Flower of the Sea by VIDA VIDA 7EOhvdaOgW
English Unisex Adults N9000 Arrowhead Sneaker Low Neck Opt White/Black Diadora 2K895t1NN7
Wideleg wool trousers Proenza Schouler BlBfgyhb3
Français ACCESSORIES Scarves Calaluna kGV4Dco

COMMUNITY

Modal Scarf golden leaf by VIDA VIDA B7UAL0LMP7
Hire an Expert Webinars Workshops

DEVELOPERS

API Docs Chella Anklet in Gold Joolz by Martha Calvo KpTXWota5Q
Handkerchief from Tieroom Notch AGATON yellow with white stripes Notch Dg5Imp8bHo

RESOURCES

Black Woven 70 Mules Proenza Schouler UuVewx24
Sandals for Women On Sale Sandals for Women On Sale Silver Leather 2017 45 55 6 Giuseppe Zanotti Silver 4.5 5.5 6 Giuseppe Zanotti Leather 2017 6MOrQGdn